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Previous Journey: May - October 2023

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Lead Journey

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The Year of Profitable SaaS

How do SaaS and XaaS business models become profitable?

Supporting Journeys

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Protecting and Growing Your Customer Base

Who owns Renewals and Expansion, and how can they grow cost-effective revenue?

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Monetizing Customer Success

How can you cost-effectively scale CS 
while building toward longevity?

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The Evolution of Pricing Models
for Managed Services

How can providers ensure their models are profitable while driving value to customers?

Supporting Journeys

person with shield icon

Protecting and Growing Your Customer Base

Who owns Renewals and Expansion, and how can they grow cost-effective revenue?

diagonal up arrow on chart icon

Monetizing Customer Success

How can you cost-effectively scale CS 
while building toward longevity?

atom icon

The Evolution of Pricing Models
for Managed Services

How can providers ensure their models are profitable while driving value to customers?

Supporting Journey

Protecting and Growing Your Customer Base

Who owns Renewals and Expansion, and how can companies organize them to grow cost-effective revenue?

Covered in this journey:

The most effective ways to retain and expand your customer base

How to orchestrate the roles of sales, customer success, and partners

The benefits (and challenges) of employing Renewal Specialists

Dive into this Journey

How do TSIA Research Journeys work?

Define the Problem

By clearly identifying the business challenge, we can start tackling it.

May 2023

Blog

Read the Blog: Protecting and Growing Your Customer Base

How can process, data, and technology make it exponentially more effective to drive revenue by keeping and growing your existing accounts?

Steve Frost

Launch Discovery

With polls, interviews, and more, here’s where we dig deep into the facts and contributing factors.

May 2023

Webinar

View OnDemand: Who Owns Renewal (and Expansion)?

Discover how to grow your revenue via existing customers while answering tough questions around renewal ownership.

Steve Frost

Quick Poll

Industry Poll (Now Closed)

Our polls are where we start to gather the data we need to begin formulating lasting solutions.

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Webinar

New

View Webinar 2: The Renewal Specialist

Discover the fundamental elements of SaaS revenue growth through renewals and expansion.

Jack Johnson

Quick Poll Insights

Read the Quick Poll Insights

We’re ready to present the results and initial indications from our Industry Poll!

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Develop the Theory

With data in hand, our researchers and analysts can start developing and/or enhancing frameworks.

July-August 2023

Webinar

View OnDemand: Partnering to Protect and Grow Your Customer Base

Discover the key to customer growth and retention including insights on optimizing the Sales and Customer Success partnership.

Thomas Lah

Webinar

View OnDemand: Optimize Renewal Performance with the Channel

Unlock the potential of your channel partners! Experts reveal key strategies to boost renewals and expansions while maximizing growth and performance.

Thomas Lah

Survey

Survey (Closed)

Our Surveys are how we gather comprehensive, up-to-date information on the industry trends influencing our journeys so we can determine the best way forward.

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Survey Insights

View the Survey Insights

Our Survey Narratives are how we present a high-level view of our findings from our Research Journey Surveys, including results and key data.

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Podcast

Publish Date

The Evolution of Customer Success and Renewals at HP Inc.

In this episode, HP’s Grad Rosenbaum discusses the roles of sales and customer success in expansion and renewal, how to cost-effectively scale, and more.

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Industry Story

Publish Date

Check Out An Industry Story

In this industry story, we’ll spotlight leading companies in their journeys to retaining—and expanding—their customer bases.

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Guide the Industry

Correlations to financial results lead to conclusions that will help your organization tackle this business challenge.

October 2023

Research Paper

Member-Only

Read the Research

It’s here! Our research paper concludes the Journey and delivers industry-validated, board-ready insights. TSIA Members will receive the full report—you don’t want to miss this!

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Research Paper

Abridged Research Paper

Our abridged research paper provides a free high-level snapshot of this Research Journey’s findings—but remember, TSIA Members receive the complete report, so don’t miss out!

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Conference

Attend TSIA World ENVISION, Oct 16-18

This is where our Research Journey will come to life in an interactive forum! Learn more about The Year of Profitable SaaS from TSIA experts—and each other.

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TSIA Research Journeys are our initiative to solve the top problems plaguing the tech industry today. Join us as we launch discovery research, build practical theories, and deliver industry-validated, board-ready insights designed to help empower every tech company.

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