Protecting and Growing Your Customer Base
Who owns Renewals and Expansion, and how can they grow cost-effective revenue?
Monetizing Customer Success
How can you cost-effectively scale CS
while building toward longevity?
The Evolution of Pricing Models
for Managed Services
How can providers ensure their models are profitable while driving value to customers?
How can SaaS companies—and tech companies pivoting to a SaaS model—pave a path forward to profitable growth?
Covered in this journey:
Growth vs. profit (and how the two can be synthesized)
What the “new normal” for SaaS companies looks like
Common factors inhibiting overall profitability
Define the Problem
By clearly identifying the business challenge, we can start tackling it.
Investors have long rewarded the SaaS industry’s pursuit of growth over profitability. But TSIA has long believed that those days are waning.
With polls, interviews, and more, here’s where we dig deep into the facts and contributing factors.
Our polls are where we start to gather the data we need to begin formulating lasting solutions.
Poll #1 Report
Here’s where we’ll present a high-level view of our first poll results and key insights.
Our Surveys are how we gather comprehensive, up-to-date information on the industry trends influencing our journeys so we can determine the best way forward.
Our Survey Narratives are how we present a high-level view of our findings from our Research Journey Surveys, including results and key data.
More polls mean more data—which in turn, means better analysis and a clearer picture of the path forward.
We’re ready to present the combined results and initial indications from Polls 1 and 2!
Build the Theory
With data in hand, our researchers and analysts can start developing frameworks.
Ready to talk details? So are we! Our Research Journey webinars are your chance to learn more about the ins and outs of each Journey in a live, focused setting.
Join host Thomas Lah as he speaks with tech executives, researchers, and thought leaders about what companies should do to stay relevant, be profitable, and succeed in the ever-shifting tech industry.
In this industry story, we’ll spotlight leading companies in their journeys to achieving profitable SaaS.
Solve the Problem
Correlations to financial results lead to conclusions. We’re ready to present our findings!
It’s here! Our research paper concludes the Journey and delivers industry-validated, board-ready insights. TSIA Members will receive the full report—you don’t want to miss this!
This is where our Research Journey will come to life in an interactive forum! Learn more about The Year of Profitable SaaS from TSIA experts—and each other.
TSIA Research Journeys are our initiative to solve the top problems plaguing the tech industry today. Join us as we launch discovery research, build practical theories, and deliver industry-validated, board-ready insights designed to help empower every tech company.