Supporting Journeys
Protecting and Growing Your Customer Base
Who owns Renewals and Expansion, and how can they grow cost-effective revenue?
Monetizing Customer Success
How can you cost-effectively scale CS
while building toward longevity?
The Evolution of Pricing Models
for Managed Services
How can providers ensure their models are profitable while driving value to customers?
Supporting Topic
Monetizing Customer Success
How can you invest in CS to improve adoption, expansion, retention, and customer satisfaction while boosting revenue?
Covered in this journey:
How best to develop highly compelling—and profitable—offers
Which monetization decisions drive greater ROI and customer adoption
The potential benefits to bundling customer success offers
How do TSIA Research Journeys work?
Define the Problem
By clearly identifying the business challenge, we can start tackling it.
May 2023
Blog
Read the Blog: Monetizing Customer Success
In today's challenging business environment, companies are often faced with the difficult task of growing their business with fewer resources. So how can you leverage CS to increase revenue?
Stephen Fulkerson
Launch Discovery
With polls, interviews, and more, here’s where we dig deep into the facts and contributing factors.
Available
May 2023
Poll #1 Report
June 30, 2023
Read Results from Poll 1
Here’s where we’ll present a high-level view of our first poll results and key insights.
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Poll
Coming soon!
Take Industry Poll 2
More polls mean more data—which in turn, means better analysis and a clearer picture of the path forward.
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Blog
Read the Poll Narrative
We’re ready to present the combined results and initial indications from Polls 1 and 2!
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Build the Theory
With data in hand, our researchers and analysts can start developing frameworks.
Available
August 2023
Webinar
Join the Webinar
Ready to talk details? So are we! Our Research Journey webinars are your chance to learn more about the ins and outs of each Journey in a live, focused setting.
Steve Frost
Survey
Take the Survey
Our Surveys are how we gather comprehensive, up-to-date information on the industry trends influencing our journeys so we can determine the best way forward.
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Survey Narrative
View the Survey Narrative
Our Survey Narratives are how we present a high-level view of our findings from our Research Journey Surveys, including results and key data.
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Podcast
Publish Date
Listen to the Podcast
Join host Thomas Lah as he speaks with tech executives, researchers, and thought leaders about what companies should do to stay relevant, be profitable, and succeed in the ever-shifting tech industry.
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Blog
Publish Date
Check Out An Industry Story
In this industry story, we’ll spotlight leading companies as they learn how best to monetize customer success to drive revenue and fund important initiatives.
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Solve the Problem
Correlations to financial results lead to conclusions. We’re ready to present our findings!
Available
September 2023
Research Paper
Read the Research
It’s here! Our research paper concludes the Journey and delivers industry-validated, board-ready insights. TSIA Members will receive the full report—you don’t want to miss this!
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Conference
Attend TSIA World ENVISION, Oct 16-18
This is where our Research Journey will come to life in an interactive forum! Learn more about Monetizing Customer Success from TSIA experts—and each other.
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TSIA Research Journeys are our initiative to solve the top problems plaguing the tech industry today. Join us as we launch discovery research, build practical theories, and deliver industry-validated, board-ready insights designed to help empower every tech company.
© 2023 Technology & Services Industry Association (TSIA). All rights reserved worldwide.